Let's create a better tomorrow

WHAT WE DO

India faces a multitude of problems from corruption and crony capitalism, to environmental degradation and erosion of human rights. We feel that all these issues are interlinked and are largely rooted in an inefficient and dysfunctional democracy. We have identified two fundamental problems that we wish to shift - firstly, a feeling of disempowerment among citizens which in turn leads to citizen apathy, and secondly, a lack of accountability among decision-makers.

Alongside these problems we see a key opportunity to address them: an unprecedented use of digital communication technology (web and mobile) by a rapidly growing number of citizens. This allows for rapid dissemination of information and the ability to coordinate and mobilise disparate groups of citizens to regularly hold leaders accountable using democratic process.

The unique value that Jhatkaa.org brings is the effective use of digital communication to engage and mobilise citizens at scale. Our focus is on movement building, using digital tools that make it easier for citizens to engage in democracy and hold decision-makers (both corporate and government) accountable to our vision. Jhatkaa.org wins campaigns by deploying a range of tactics. This includes, but is not limited to - petitions, public engagement, building volunteer movements, media engagement, mass phone calls and emails to public representatives, member-generated research and reportage of issues. We also use our expertise in creation of viral and culturally-relevant content to engage large numbers of citizens.

In the long-term we want to empower progressive citizens to take an active part in our democracy, and thus enable our vision of a more equitable, inclusive and sustainable India.