Have you noticed you or your friends or family sneezing, out of breath or having other respiratory issues? This could be because of increasing air pollution in your city.

Doctors from AIIMS (All India Institute of Medical Sciences) have said that Air Pollution is a public health emergency, that can cause lung and heart disease among others.

One of the best ways to protect yourself is wearing a mask. Sign up to be a monthly donor and we will send you a high quality mask.

Breathing clean air is a fundamental right and we’re committed to working towards that. And while we run important campaigns, we are also looking to help people protect themselves from the dangerous health impacts of air pollution.

We want to achieve what we call ‘critical mask’– to increase the visibility of the issue by increasing the visibility of air-pollution mask usage among the general public.

We want to catalyse a movement of people wearing masks. With more and more people wearing masks this will raise the question in other people’s minds about the quality of air, and they will also consider wearing masks. Once our decision-makers realise that the issue is among the top concerns of citizens they will be more likely to take action.

Remember, every contribution will go towards protecting someone’s health. At a time like this. lets us look out for each other.